Pensions Portfolio: Communications tracking research
Over the next decade the Government’s programme of reform to state and private pensions aims to get millions of people to change their behaviour in relation to planning and saving for later life. This is a massive challenge, requiring a change in attitudes, and ultimately behaviours, towards planning and saving for retirement and pensions.
The role of communications in contributing towards these aims is to:
Meet “duty of care” requirements to inform individuals about State Pension reform and other changes which may materially affect them
Encourage better decisions about saving for retirement
Support the success of workplace pension reforms
Increase awareness and understanding around retirement income options among various “at risk” groups.
A particular focus of the communications strategy will be to raise awareness and communicate the benefits of automatic enrolment, particularly among those who are in the “Potentially Eligible” audience segment.